Caffeinate Your Marketing (read them from left to right):

The Caffeinated Marketer has read these books through and they are absolute must-read books for all marketers, product managers, entrepreneurs, and interested caffeinated parties. “22 Immutable Laws of Branding” is on business strategy on marketing and branding, “All Marketers are Liars” is on authentic story telling and messaging, and “The Fall of Advertising and Rise of PR” is on the importance of using public relations to do your advertising for you.