Archive for the 'Web 2.0' Category

Mark Otero

Today, we launch and test our survey software through the introduction of a simple application called: Blue Pill or Red Pill.

For the past 4-weeks, we have been incrementally building our software library to include: dating, messaging, profile widgets, and now - simple surveys.

We'’ll eventually incorporate survey functionality into some of our other applications. People love to take surveys and see how their friends answered.

On a side note, we’re still having some issues with our computing platform, hopefully these problems will be resolved tomorrow morning.

- Mark

Mark Otero

widget.jpgToday marked a major turning point for our company: KlickNation.com.

We test launched a secret “real-time” dating application (called project You and Me) to a handful of users (~75 singles) which exploded virally (i.e. friends referring friends, word-of-mouth, etc.) to over 7,150 users in 3.5 days over 50 countries! Considering that our stretch goal was 4,000 singles in 3.5 days we’re extremely ecstatic about attracting over 7,000 singles!!

We opened a bottle of champagne not too long ago to celebrate this event. We anticipate having over 30,000 users by the end of the week and should be on target to over 100,000 users in two weeks. Our goal has been to usher in a new era of online dating: real-time people-matching. Our morale is high and we’ve got our fingers crossed on what happens next. For all we know our growth could fizzle within days, weeks, or months - but for now, it appears we have struck “gold.”

We’ll be increasing our computing bandwidth by 300% today in anticipation for the “rush.” And are reconsidering taking a venture capital approach to building out the team. In the meantime, it’s still peanut butter sandwiches and top ramen.

Cheers and wish us luck :0)

- Mark

Mark Otero

IMG_6454.JPGIt’s been over 24 hours. The coffee is good. The fat free sandwhich is…well FAT-FREE. What can you expect? My mind is swirling, slightly numb and fighting to stay alert. Today is a special day. We are soft-launching one of our sites to a couple thousand users. If all goes well and it’s well received we’ll expand our server farm for the official launch.

We’ve worked extremely hard to get here. I just hope that the amount of time and energy that went into building this product returns as much as we put in. Who knows. Maybe it will. And maybe it won’t. Regardless, i’m excited as hell. I feel like a 5-year oldIMG_7044.JPG boy who’s just experienced Toys R’ Us for the first time. Actually, when I moved to the U.S. in 1986 - oh boy, i’m beginning to show my age - the first mega-store that I experienced was K-Mart. Not Toys R Us. Lucky for me because I love corn dogs. Yummy. The corn dogs. The soda pop. All the greasy food you can stomach for less than a dollar, back then. The seemingly endless isles of random goodies to touch and play with as I ran around the store for amusement. Those were the days, eh? Simple. Oblivious. Aloof. Eager to grow up…and eat dry, flavorless egg sandwiches in the morning as a grown up. ha ha…

IMG_6435.JPGI’m looking out the window. It’s raining. Cars are rushing by a mob of Starbucks addicts across the street as another lady chases her dog. A typical day.

I’m going to take the dog for a walk….

- Mark the Well Caffeinated Marketer (in dire need of another cup of caffeine)

Mark Otero

Greetings friends, readers, and interested parties!  It’s been a while since I’ve posted anything here.  I was in India for about 17 days and now I’m back.  I had “runny stomach” and a horrific fever but I’m healthy again.
I will be adding two new authors to CafeCram, please welcome David McQueen and Dewey Pham.  Their bios will be forthcoming.   Moving forward, the content of CafeCram will focus primarily on the making of our new business venture - the making of a new Web 2.0 brand.  So, this will be a place for us to write and share our thoughts on this topic.
Where did I meet David and Dewey?  I met David in b-school at UC Davis.  He’s the biggest (brightest) tech and math geek that I know of.  And Dewey, I’ve known this guy for over 18 years!  He’s an exceptionally gifted creative-type of fellow that every team should have.  So, between the three of us I think we’ve got a better than average chance of making something useful.  I’m a firm believer in “getting the right people on the bus” and the bus will eventually head in the right direction.

That’s all for now…thanks for reading!