Running a social application company, KlickNation, is an emotional roller coaster.

In the beginning, you accept the congratulations as if you really deserve it if your applications do well. Then, when the numbers fall, you feel you have failed. When it bounces back, it leaves you dizzy and suspicious, and wanting. To me, that about sums about my whole experience in the social application space. It’s tremendously exciting but it does take a toll on my psyche.

I’m about ready to get a double shot espresso over ice and a dollop of foam, and later this afternoon round out my caffeinated system with iced tea. I’ll need this to get through the day, we’ve got a task list of over 30 outstanding items. Ken, my business partner was up earlier this morning knocking things off dutifully and he figured out a clever way to increase click-thrus, on ads, by 5x or higher by making subtle changes to the ad configuration. On some pages we were receiving $0.04CPM we are now receiving $0.40CPM. These subtle changes make a huge difference when you’re serving up hundreds of thousands of page views.

This entry was posted on Sunday, May 18th, 2008 at 8:47 pm and is filed under New Venture. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.