Now that we have over 250,000 users (in less than 4 weeks), we’ve developed a decent sized database to gather statistics from.

Research Findings:

• 78% of all users are between the ages of 19 and 29

• 19-year olds make up over 15% of all users (the largest group) - see the histogram

• The age group that invites the most friends are people over the age of 30 and under the age of 16
• England, Canada, United States and Croatia (in that order) make up the largest user installations, with Croatia almost tied with the United States
• For our projects “Happy Pills” and “You and Me” they receive over 180,000 daily page views and over 36,000 daily active users, which means:
• ~7,500 page views per hour
• ~125 page requests per second over three dedicated servers
• Pageviews are up 400% over last week’s and should increase by another 100% next week
• The most popular times are between the hours 9AM to 4PM (PST)

Summary:

• Growth is in INTERNATIONAL markets not DOMESTIC (U.S)
• The sensitivity of the experienced U.S. users’ reluctance to install new applications is being offset - mostly - by the tremendous growth of Facebook’s popularity in international markets (i.e. Croatia, Indonesia, South Africa, Australia)
• England is the fastest growing market, eclipsing all countries by 4x!!!
• The top 2 to 4% of applications appear to make up over 99% of all daily active users - if you’re not in the top 4% you’re not making $$
• Simple “HUG ME” and “KISS ME” applications are all all decaying fast in daily activity (i.e. KissMe) due to several factors: (a) novelty is played out, (b) competition is fierce and rapid, (c) these apps exhibit “spam-like” qualities that are turning users off, and (d) the utility (i.e. engagement) of these applications is pitifully low.

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