It almost feels like, the closer we get to meeting our goal, as a team, the farther we seem from it. Do you ever feel that way too? Or is it that we raise the bar even higher? I’m rather philosophical this morning, opening mochii yogurt this morning - alone - has given me some time to reflect. Two customers walked in and ordered their usual, a medium combination with three toppings. It’s 11:28AM (PST).
Where was I? Oh yes - goal-setting and the journey ahead. Everyday I feel like we’re a week behind. Time feels more compressed than it ever has for me: Facebook opens up it’s platform and the rules change - for everyone who is an online company. This is in some ways the new social internet.

This morning I checked our numbers for two of our popular applications: You and Me? and Happy Pills. These two applications are inching-up and out maneuvering other applications who have two to three months on us, which is like eternity in this environment. We’re brand new, but as hungry and ambitious as they come.
You and Me?

You and Me is now ranked # 333 (in six days!!) and Happy Pills is ranked #183 (in three weeks) out of 11,300 apps (I think that’s the number). I look purely at “daily active users” as that’s the number that drives page views -> referrals -> and eventually revenue. Install base, is sometimes inconsequential to driving revenue. It’s activity- and the magic ratio. The magic ratio? Yes. The magic ratio. Within three to four days you will know if your application is viral or not. If it’s not, then it’s usually best to move on. I will discuss this ratio in another blog post.
The Future and Beyond: TOP 100
As for the future, “there’s no sleep for the weary.” We’re working at least 14 to 16-hour days, six to seven days a week - sometimes 24-hours a day. Our goal is to break into the top-100 within two months. That’s a tall order and will require more than just having a popular app. It will require statistical analysis, fine-tuning, targeted messaging for acquisition, and speed-to-market to propel us above and beyond our peers. For now, we’re gathering data and will be mining that data for that extra 5 to 10% increase in traffic.

We are in this to win.

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