Must-Read Books on Marketing


Caffeinate Your Marketing (read them from left to right):

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The Caffeinated Marketer has read these books through and they are absolute must-read books for all marketers, product managers, entrepreneurs, and interested caffeinated parties. “22 Immutable Laws of Branding” is on business strategy on marketing and branding, “All Marketers are Liars” is on authentic story telling and messaging, and “The Fall of Advertising and Rise of PR” is on the importance of using public relations to do your advertising for you.

This entry was posted on Tuesday, January 16th, 2007 at 12:55 am and is filed under Books on Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Must-Read Books on Marketing”

  1. Sean Says:
    January 17th, 2007 at 11:59 am

    So that's where you've been all this time?

  2. Somu Says:
    January 17th, 2007 at 2:23 pm

    I read "All Marketers are Liars" and its an easy and interesting read.

  3. Mark Otero Says:
    January 17th, 2007 at 7:54 pm

    Somu - have you read any Seth Godin's other books? Also, have you read the "22 Immutable Laws of Branding"? If not, I strongly suggest you read it. BTW, a reader asked me if I get any $ from the links to Amazon books and the answer is "NO." I would disclose it.

  4. Steven Bishop Says:
    May 13th, 2007 at 10:04 pm

    Do I have to be a member to post to this blog?

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