SubscribeThe Amazon of Tea: “adagio teas”
Tea drinkers, check out adagio teas. I think of adagio teas as ‘the Amazon of tea’ - of loose leaf tea. What Amazon(.com) initially did for books is what adagio teas is currently doing for loose leaf tea, online. It seems that online tea retailers (of all specialties) are sprouting up in droves – lately - but, most however, don’t make tea accessible and relevant to the masses the way “adagio teas” does.
I especially appreciate adagio teas’ easy-to-navigate menu.
Like Amazon, all the usual user ranking facilities are available to customers. You can rate teas, read customer comments, and see what other people are ordering to help you determine what you want to purchase.
Adagio teas does not have a physical store location and conducts all its business online, which I think is a smart strategic decision – my hats off to them. The way I see it is that you’re primarily an online store or a physical store, pick one, not both. Not convinced? Think about what Barnes and Nobles did for books online versus what Amazon did for books online - or how about Borders versus Amazon.
Adagio teas is one of the most popular tea destinations on the web. I expect them to continue to be a serious player in the online tea space for the foreseeable future.
Dictionary
a•da•gio [uh-dah-joh, -zhee-oh;]
1. Music. In a leisurely manner; slowly.
2. Music. An adagio movement or piece.
January 4th, 2007 at 7:36 am
Thanks for the web site recommendation. I love tea. I visited adagio teas to take a look for myself and was impressed with how easy they made it for me to select tea. Thank you.
January 4th, 2007 at 7:41 am
I've never heard of adagio teas. I like their web site. They do a good job of educating the user on tea. Yummy!
January 4th, 2007 at 7:44 am
I disagree with you have to be an online store or physical store, not both. I run a business and it's an online business with a storefront and we do well on both fronts.
January 5th, 2007 at 8:06 pm
Hi Caffeinated Marketer, do you have any suggestions on brand naming? Or any good resources that I can use?
January 8th, 2007 at 9:22 pm
Hi Samantha, my suggestion to you would be to purchase a book called "POP!" which is all about brand naming. Moreover, I suggest you reading "The 22 Immutable Laws of Branding" by the Ries, which is an excellent resource on branding strategy and it has a section on the most important decision you'll have to make as a marketer: Brand Naming. I wish you much success!